“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior VP of marketing, in a company statement. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”
Despite boasting twice the storage capacity of the 64 GB iPad, the new 128 GB iPad 4 only costs $100 more than the previous highest-end iPad, starting at $799 for the Wi-Fi only model. For the 128 GB iPad 4 with Wi-Fi and LTE, users will have to pay $929 – only $70 cheaper than theMacBook Air.
The 128 GB iPad: Better Than A Laptop?
The timing for Apple’s announcement couldn’t have been better; the company’s rival Microsoft had just announced its 128 GB Surface Pro tablet/laptop hybrid will sell for $999. The iPad undercuts the Surface in a lot of ways, particularly in price and storage. Even though the Surface Pro boasts 128 GB of storage, only 83 GB is usable; Microsoft admittedon Monday that the Windows 8 operating system and native software occupy 45 GB of space.
Not only does this make the iPad more attractive to potential Surface Pro customers from a price and storage standpoint, but iPad’s iOS is significantly more popular than Microsoft’s new Windows 8 platform, which has struggled to get off the ground since its launch last October.
iPad is not just a household name; it’s a business name. Apple says “virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploy or test iPad”; by releasing a 128GB model that can essentially store as much as a laptop can, Apple only secures its own standing.
In its Tuesday press release, Apple reminded customers that iPad is as useful as it is versatile, able to support “large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals,” all of which particularly benefit from the increase in storage space.