Last we heard, Apple had placed a large Apple Watch order ahead of its April release. That showed confidence in its new product, and meant if you wanted to partake in Apple’s smartwatch future, you’d have no problem finding a unit. A fresh report out of Taiwan, however, claims Apple has actually cut shipments in half, suggesting the company’s upcoming wearable will be harder to find than we initially thought.
But it’s not because Apple isn’t confident its wearable will be popular. Instead, sources within Apple’s supply chain claim that the Watch’s display is to blame. Apple originally planned on manufacturing between 2.5 and 3 million units every month, but due to manufacturing issues with its display, Apple has instead lowered expectations to 1.25-1.5 million units.
Out of the whole of last year, only 750,000 Android Wear devices shipped, while Pebble just recently celebrated its 1 millionth smartwatch sold. Apple is forecasting its device beyond both of those figures, and believes its fans will be quick to adopt the wearable. With a starting price of $349, Apple is already pricing itself above the competition, so I’ll be very curious to see how the device performs over its first weekend of availability.
Will there be lines? Will they sell out? Apple is giving customers every opportunity to try the Apple Watch out ahead of the April 24 release, giving consumers plenty of time to make up their minds before it goes on sale.