Apple on Thursday officially announced that the Apple Watch will finally be available in Apple Store locations in two weeks. That means no more ordering online and sitting around waiting for a UPS notification, and it suggests that the company has finally found a way to increase supply to meet demand for the new wearable.
“The response to Apple Watch has surpassed our expectations in every way, and we are thrilled to bring it to more customers around the world,” said Jeff Williams, Apple’s senior vice president of Operations. “We’re also making great progress with the backlog of Apple Watch orders, and we thank our customers for their patience. All orders placed through May, with the sole exception of Apple Watch 42 mm Space Black Stainless Steel with Space Black Link Bracelet, will ship to customers within two weeks. At that time, we’ll also begin selling some models in our Apple Retail Stores.”
Williams didn’t say why the 42mm black stainless steel with space black link bracelet will take longer to ship, but presumably there’s more demand for that model — or some holdup that’s preventing Apple from getting as much supply of that Apple Watch model as it wants to.
Apple also said that, in three weeks on Friday, June 26, it will begin selling the wearable in Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan.