BlackBerry’s decision to finally adopt Android with the upcoming BlackBerry Priv could not have come at a better time, with its own platforms still struggling to gain any traction. In fact, according to the latest figures, BlackBerry has already been overtaken by Samsung’s startup Tizen OS.
In a market totally dominated by Android and iOS, BlackBerry has long been clinging onto fourth place behind Windows Phone. But according to the latest data from Strategy Analytics, even that has been snatched away by Tizen, less than a year after Samsung’s first Tizen phone went on sale.
Tizen has been around a little longer in Samsung’s Gear smartwatches, and it’s now making its way into Samsung Smart TVs — but it’s certainly nowhere near as mature as BlackBerry’s platforms, and it is already generating more sales.
Strategy Analytics’ data isn’t just bad news for BlackBerry, either; Microsoft and Firefox all saw their market share shrink in Q3 2015.
This proves BlackBerry’s decision to finally release an Android smartphone is a good one. It will be a shame to see the Canadian company’s own platforms die — and perhaps it will attempt to keep them alive a little longer. But if switching to Android saves BlackBerry’s hardware business, that’s only good news.