After facing fierce competition from Chinese and local smartphone brands in India, Samsung has improved its product lineup and its Galaxy J series has become a best-seller in the country. A new report now claims that the South Korean smartphone giant is doing better than expected in the premium smartphone segment.
According to a new report from Counterpoint Research, Samsung sold more premium smartphones than Apple in India during FY 2015-2016. Samsung’s market share in the premium segment stood 47 percent while Apple trailed with a market share of 45 percent. This is certainly great news for Samsung as its market share in the segment was just 35 percent last year while Apple had a market share of 43 percent.
Various reports state that Samsung’s ‘edge’ series of high-end smartphones has made its mark with Indian consumers while dropping prices of those devices have only helped the company’s cause. On the other hand, its fiercest competitor, Apple, has missed the mark with disturbingly steep pricing of the iPhone SE in India, which was supposed to be the company’s savior in the country.
India is one of the biggest smartphone markets in the world, and Samsung is the largest smartphone manufacturer in the country with a market share of 29 percent, while Apple sold just 2 percent of the smartphones in the country during the first quarter of 2016. Apple CEO Tim Cook recently visited India and said that the company will start focusing on the Indian market.